Amouage Unveils Purpose 50 Exceptional Extrait – A Profound Evolution

Frankincense has long been an integral part of Oman’s heritage and identity, a tradition deeply em

braced by Amouage. This ancient and sacred material has played a central role in many of the House’s creations over the years. In 2023, it reached new heights in Purpose Eau de Parfum—a bold and totemic olfactory tribute to the essence of the frankincense tree.

Crafted by perfumer Quentin Bisch under the creative direction of Renaud Salmon, Purpose Eau de Parfum offered a strikingly multifaceted interpretation of frankincense. The sharpness of Pink Pepper, the shimmering heat of Papyrus, and the grounding depth of sand-grown Vetiver wove together to create an unforgettable, larger-than-life presentation of this revered ingredient.

Now, with Purpose 50 Exceptional Extrait, Bisch deepens the composition, re-rooting it in the raw, untamed earth. This new creation is an immersive and sonorous meditation on nature’s primordial power. Purpose 50 retains the signature elements of the Eau de Parfum—the vibrant burst of Pink Pepper, the mystical aura of Frankincense, the earthy richness of Sand Vetiver, the tempestuous warmth of Papyrus, and the leathery dryness of Saffron. Yet, in this intensified extrait, these notes resonate with the land itself, grounding the fragrance in an even more profound connection with the earth.

To enrich this transformation, an accord of Sandalwood introduces a creamier, woodier dimension, adding a meditative depth to the fragrance. Finally, Bisch weaves a touch of Vanillin into the base, its tender sweetness and romantic powderiness offering a striking contrast. This subtle yet powerful addition imbues Purpose 50 with an almost carnal physicality—an irrepressible vitality that pulses with life.

Purpose 50 Exceptional Extrait is more than a fragrance; it is a journey into the very soul of nature, a resonant and transformative experience that lingers long after the scent fades.

Amouage is available in our Boutiques and online at agoratopia.com

May 2025